Practical
Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.
Easy Care – Wool is natural fibre that has an inbuilt resistance to soiling due to it’s natural oils and its outer surface of microscopic scales and as a result, additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.
Comfort
Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as a insulator improving heat retention and energy efficiency.
Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.
Safety
Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and test show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason.
Fall Friendly – Carpet cushions ad so provides a softer floor which protects against serious injury in falls by the very young or the elderly.
Internal Environment
Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and adsorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air.
Anti- Allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.
Eco/Environmental
Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry, this means that every year there is a fresh supply of wool available for the carpet manufacturing industry.
Energy Efficient – Wool is energy efficient in the home and also in carpet production.
Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients.
Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that is compares favourably when measured against man-made fibres.
